| Today we can hardly find any search engines going beyond the first, page though for some topics people goes beyond millions of pages to match the topic according to their requirement. And even sometimes non-relevant topics comes in front so sometimes one has to go deep to find what he or she is looking for. So what do the search engines follow in order to search their topic is a set of rules or algorithm. However search engine rankings follow these basic rules: |
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| One of the rules is the adjustment of keywords on the webpage. |
| Pages with the search terms in the title tags will be more relevant than others to the topic. |
| The search keywords should be on top web pages such as in the headline or in the first few paragraphs of the text. |
