Passive Reputation Management |
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| Passive reputation management occurs when the negative information is posted long before in the past but has not been refreshed. Many a time this often takes the forms of negative reviews, blog comments, court documents or journalism. To solve this problem of search engine reputation management there are techniques differ in the type new web content created, the content update schedule, and the amount of resources required to solve this problem. |
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| The reason is passive nature of the content don’t have the tendency to rise in the search results as aggressively as more active problems. This problem of passive reputation management can be solved by the creation of new web content that can be updated as needed or positive web content which seems to be more relevant to the search engines. We can find today that search results are a mixture of different kinds of media. Press releases, websites, blogs, videos and social media are all mixed together on a search engine result page. By creating the right mix of media types with carefully written and refreshed content the first page which |
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| is very important can be dominated by neutral and positive results. One should be very careful to check the blogs, negative press each and every day because if you fail to check your blogs, forums it can lead to the creation of the problem of passive reputation management which can shatter your years of hard work and name in the market. |
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