Defensive Reputation Management |
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| Defensive reputation management can be an active and passive one. Passive reputation is the negative comments or information which has been posted in the past or long before and active defensive is when an entity is actively posting and refreshing the negative information about the brand. An active defensive reputation management differs from the passive defensive reputation management and it occurs when an attracter continues to post negative information – the freshness of the comment makes it really a tough reputation problem all the more it becomes more challenging . Most often the main difference between the active and passive defensive online reputation attack issues is how often the information is refreshed. Active defensive reputation management requires more aggressive tools and techniques to suppress. The information is refreshed, additional keywords are added to the negative posts and search engines reward the refreshed information with higher rankings. Someone reading the negative post can definitely have a copy of it so it is not that post removed once will not appear on the web in the future. The active or defensive online reputation management problems can be solved by creating Specific types of content which can be changed or refreshed as needed with the time. Finally a schedule of content creating is initiated to change the content |
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| regularly. Fresh content and search engine optimization can help to muscle the negative posts off the first page. |
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| Passive defensive reputation management problem can be solved both by the creation of new content that can be updated. Today search results are mixture of different kinds of media, by creating the right mix of media and refreshed content writing can dilute the important first pages of search result or it may even be dominated by the neutral or positive results. Therefore defensive reputation management either refreshes the content which has been posted long before or creates new content regularly in order to refresh the content as needed. Our defensive reputation management services include |
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| a good quality content writer who can create new and unique content which can attract a good number of searches and dilute negative posts off the first page. |
| Refresh the negative posts which has been written and posted long before with new content. |
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